On June 8–9, 2026, the leadership conference EBIT will take place at ATTA CENTRE.
The largest leadership conference in Latvia brings together more than 900 business and policy leaders and professionals to discuss, ask questions, and seek new insights. It is a unique opportunity to hear from world-class speakers (with translation into Latvian) and to establish valuable connections. These are the only two days of the year so packed with top-level content and networking opportunities.
This year’s keynote speakers include former IKEA (Ingka Group) CEO and current Ingka Group board member Jesper Brodin, neuroscientist, Wall Street Journal bestselling author and pioneer of neuroleadership Friederike Fabritius, and behavioral science visionary and Ogilvy UK creative director Rory Sutherland.
Having led IKEA for nearly three decades, Jesper Brodin has demonstrated that ambitious sustainability goals can align perfectly with strong commercial success.
Today, Jesper Brodin continues his work on the board of Ingka Group and actively participates in global climate initiatives and UN business programs, closely following how corporate boards, governments, and society are shaping the economy of the future together. His open and practical leadership style offers valuable lessons on people management and implementing change in global organizations.
Friederike Fabritius, the internationally recognized author of “The Leading Brain” and “The Brain-Friendly Workplace,” offers a scientifically grounded and practical perspective on leadership. A former McKinsey & Company consultant and neuroscientist at the Max Planck Institute for Brain Research, she shows how to understand the brain’s true principles and turn that knowledge into everyday decisions. She helps leaders create work practices that sharpen focus, reduce burnout, and enable teams to perform effectively, reshaping how Fortune 500 leaders approach thinking, innovation, and change.
Rory Sutherland is a pioneer in behavioral science practice, author of the bestseller “Alchemy: The Surprising Power of Ideas That Don’t Quite Make Sense” and the book “Transport for Humans.” He has become a TikTok phenomenon, inspiring audiences around the world with his distinctive style, sharp humor, bold insights, and unexpected perspectives.
In addition to his creative work at Ogilvy UK, Rory is a globally recognized marketing expert who has shaped the agency’s strategic direction and innovation projects for years. He has served as IPA President and chaired the juries of prestigious international awards, including Cannes Lions. Today, he generously shares his expertise on behavioral science, creativity, and innovation.
More information: https://vaditajukonference.lv
